
Turning Website Forms into 24/7 Sales Tools
For a long time, the “Contact Us” form was the default on most service business websites. A potential client would fill in their details, hit submit, and then wait, sometimes hours, sometimes days for someone to reply with a quote.
The problem? In today’s world, people expect instant answers. If they don’t get one, they often move on to the next provider. Meanwhile, business owners are stuck in a cycle of chasing emails, manually building quotes, and spending precious hours on admin instead of serving clients.
That’s exactly the challenge I set out to solve with Auckland Home Staging. While they were working on a new website with their web designer, Wild Tree Digital, we transformed their old “contact form” into a powerful quoting tool that works 24/7, giving prospective clients an instant quote in their inbox while automatically logging all the details into their CRM. The best part is, this kind of tool can be added to existing websites too!
This shift was bigger than just a new feature on their website. It redefined how their business runs.
Why This Change Matters for Service-Based Businesses
Think about it:
Clients get instant gratification. They don’t have to wait for office hours or a site visit.
Business owners reduce admin. No more building every quote from scratch or manually following up.
You stay competitive. Being the business that responds first often means being the one who wins the job.
And the best part? This isn’t just for home staging. The same approach works beautifully for trades, consultants, creatives, and most service-based business where quoting is part of the sales process.
What Powers the Tool
Here’s where I like to be transparent: the quoting tool isn’t built from scratch every time. It’s powered by a platform called Formitize, which we customise for each business.
Think of Formitize as the engine under the hood. My role is to design, build and implement the system so it fits your services, your pricing and your workflow. From there, you can run it yourself, or I can continue to provide support and optimisation as your business grows.
Because it’s built on Formitize, it stays cost-effective too, once set up, it’s just $29.99 AUD per month per user. And it’s not only a quoting tool. The same system includes a built-in CRM, job scheduling and a suite of smart applications designed to simplify and streamline small business operations, all for that one small monthly fee.
This makes it simple, affordable and sustainable for small businesses who want to modernise without reinventing the wheel.
The Bigger Picture
When you stop spending hours every week on manual quoting and chasing leads, you create space to focus on what really matters: growing your business, serving your clients and having a little more breathing room.
Auckland Home Staging is now saving hours each week, responding to leads instantly and standing out in a crowded market. Their full story is worth a read check out the case study here.
The lesson? Updating a simple website form can be the first step in transforming how your entire business operates.
Ready to See What This Could Look Like for You?
If you’re curious about how instant quoting could fit into your business, let’s talk. Visit my Quote Igniter page to explore the Q&As, see how it works in detail and book a call with me. I’ll walk you through how we could design a system that saves you time, reduces admin, and helps you win more clients.
Because when your business works smarter, you finally get to do more of the work you love.